We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like ...

A new marketing campaign from Microsoft emphasizes the company's push to support Xbox gaming on a variety of third-party ...

This is a new ad campaign but the idea has been in place for years. In 2020, Microsoft Gaming CEO Phil Spencer said Xbox's ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...