The implications for the industry could be significant, given that most other streaming services have copied Netflix’s design ...

The most influential home screen in entertainment ... aiming to create what Netflix describes as a sleeker look designed to encourage viewers to press play and stay on the platform.

You'll see fewer content choices overall on the main screen, but more details about each. That way, Netflix explains, you can ...

Do not adjust your TV screen. Your Netflix experience ... even more time on the popular app in a phenomenon Netflix likes to call “press play and stay.” “We’re very excited about the ...