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The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...
Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...
A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back ...
But the new font suggests more than just a changing of the guard at Burberry, but a potential shift in the fundamentals of modern luxury branding. Traditionally, the logo of a ‘luxury’ brand ...