MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...

Chinese food and beverage (F&B) brands are rapidly expanding across Southeast Asia, challenging long-established Western fast ...

VoxEureka, a Malaysia-based integrated marketing consultancy, has expanded into Singapore and Indonesia, reinforcing its ...

The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

A Chinese drinks chain that this week had a blockbuster IPO copied its theme tune from a racist 19th-century Alabama folk song. Mixue floated on the Hong Kong stock exchange on March 3, with shares ...

Johor Bahru (JB) has long been a favourite getaway for Singaporeans looking for affordable shopping, great food, and fun ...