A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail ...

Journal Editorial Report: Democrats face a reckoning over who knew what and when. President Trump is unhappy with Vladimir Putin. The Russian isn’t heeding the President’s entreaties to stop ...

Consumers line up outside Mixue Group's first outlet in Sydney, Australia, on its soft opening day in February 2023. [Photo/China Daily] Can you get milk tea for under 7 yuan ($1), or an ice cream ...

Jackson alike. Wondering where stars and grub will collide next? Allow me: New, limited-edition Selena Gomez Oreo Cookies are hitting shelves soon, and they’re most definitely worth adding to your ...

Consumers line up outside a Mixue store on its opening day in Sydney, Australia, on Feb 12. [Photo provided to China Daily] Chinese fresh beverages brands are expanding their businesses overseas, ...

If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.

“His name was Shirley Seas. He wanted to come up with a different ice cream. So, he went and bought some Oreo cookies, had two students crush them up and they put them into ice cream,” says Haberkorn.

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.