Mixue has so far steered clear of high-cost real estate markets to focus entirely on tier 2 and tier 3 cities. This has ...

The three highest-volume items are iced lemon water (¥4), soft-serve ice cream (¥2), and pearl milk tea (¥6). Around 99% of Mixue’s stores are franchised (the few self-operated stores are ...

With its signature drinks priced between 2 to 8 yuan (30 cents to $1.20), a catchy theme song and a snowman mascot, Mixue has attracted a massive customer base across China since its founding in ...

CNBC Mixue may expand operations into the U.S. or Europe, says analyst Posted: March 3, 2025 | Last updated: March 3, 2025 Longdley Zephirin, principal and analyst at The Zephirin Group, says a ...

In the first nine months of 2024, revenue grew 21 per cent to 18.7 billion yuan (US$2.6 billion), while net profit came in at 3.5 billion yuan, a 42 per cent year-on-year gain. Behind Mixue’s ...

Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in ...

$1 ice cream, $2 drinks Mixue's main draw is its cheap products, customers in Singapore told Business Insider. The chain has about 20 outlets in Singapore, all operating as to-go counters.

The share offering follows peers Guming Holdings' HK$1.81 billion listing earlier this month and Sichuan Baicha Baidao's HK$2.6 billion IPO in April. Mixue's supply-chain advantages and economies ...

As the trading day progressed, Mixue's stock price soared more than 43.2 percent, pushing its total market value beyond HK$109.3 billion. The IPO set a record in the Hong Kong market, attracting ...