In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.

It’s actually Mixue, an ice cream and boba shop founded in 1997 that has exploded in popularity in China and throughout Asia. Zhang Hongchao was a university student when he created the first ...

You can get in touch with Theo by emailing [email protected]. Languages: English. Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

Mixue Group’s blockbuster HK$3.5 billion (US$450 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks and McDonald’s are revamping ...

Mixue's unrivaled low-cost supply chain, high replication efficiency, and ultra-low pricing create a durable moat and rapid franchise expansion, especially in lower-tier cities. Despite a premium ...

Mixue Group’s blockbuster HK$3.5 billion ($444 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks Corp. and McDonald’s Corp. are ...

A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail ...

Javaid Iqbal is a global fellow at Brandeis University. He is a former management consultant who has worked in a diverse group of industries—ranging from social entrepreneurship to innovative ...

Chinese drinks company Mixue Group, which has surpassed McDonald’s and Starbucks in store count to become the world’s largest food and beverage chain, reported a spike in profits today as it ...