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Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...
As bubble tea’s popularity surged across the country, Mixue capitalized on the trend by adding boba drinks to its menu. In ...
And though the boba chain has more outlets than American fast-food giants McDonald's, Starbucks and Subway globally, Mixue's sales still trail Starbucks, Inspire Brands, which is the owner of ...
Mixue eventually added boba as the drink’s popularity skyrocketed across the country. In 2017, Zhang added a coffee brand ...
Mixue Bingcheng, a bubble tea and ice cream chain from China, has officially dethroned McDonald’s and Starbucks to become the world’s largest food and beverage chain by store count. Founded in ...
The Asian drinks giant is renowned for its affordable boba or bubble tea offerings. Mixue boasts more than 45,000 outlets worldwide, with nearly 90 percent located in China. Despite its vast ...