Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...

Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...

Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains ...

As of September 2024, Mixue Bingcheng—translated as “honey snow ice city”—operates over 45,000 outlets globally, surpassing McDonald’s 43,000 and Starbucks’ 40,576 locations.

The Chinese beverage giant Mixue Group has become the world's largest F and B chain by number of outlets, overtaking ...

Mixue eventually added boba as the drink’s popularity skyrocketed across the country. In 2017, Zhang added a coffee brand called Lucky Cup. Mixue expanded rapidly, growing from fewer than 10,000 ...

Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone.