The Chinese beverage giant Mixue Group has become the world's largest F and B chain by number of outlets, overtaking ...
Chinese food and beverage (F&B) brands are rapidly expanding across Southeast Asia, challenging long-established Western fast ...
Outside of Asia and Australia, this fast food drink empire is a little known entity. But as its expansion eclipses Starbucks, ...
With its affordable pricing, extensive franchise network, and technological prowess, Mixue Bingcheng is rapidly becoming a ...
The company, whose brand name Mixue Bingcheng means 'Honey Snow Ice City', in Chinese, is capitalising on the region-wide ...
Nearly all of Mixue's stores are franchises that the company supplies with ingredients for drinks like Creamy Mango Boba, Mango Oats Jasmine Tea and Coconut Jelly Milk Tea. Apart from Mixue ...
Mixue Bingcheng operates on a franchise model, providing franchisees with materials to prepare popular drinks such as Creamy Mango Boba, Mango Oats Jasmine Tea, and Coconut Jelly Milk Tea.