It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion. Stacey Leasca is an award-winning journalist with nearly two decades ...
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With its affordable pricing, extensive franchise network, and technological prowess, Mixue Bingcheng is rapidly becoming a ...
Mixue Bingcheng, now best known for its bubble tea offerings, has overtaken McDonald’s and Starbucks as the world’s largest ...
Chinese food and beverage (F&B) brands are rapidly expanding across Southeast Asia, challenging long-established Western fast ...
Chinese food and beverage brands are gaining ground across Southeast Asia. The push by food and drink retailers has raised ...
Nearly all of the stores are franchises that Mixue supplies with ingredients for drinks like Creamy Mango Boba, Mango Oats Jasmine Tea and Coconut Jelly Milk Tea. Apart from Mixue, other market ...
It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.
Nearly all of Mixue’s stores are franchises that the company supplies with ingredients for drinks like Creamy Mango Boba, Mango Oats Jasmine Tea and Coconut Jelly Milk Tea. Apart from Mixue ...