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At Starbucks, Ceramic Mugs and Handwritten Notes
Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
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See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
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Starbucks announces major change to its in-cafe services — here's how you can get free refills
Starbucks' nearly 40,000 locations are looking to provide a cozier feeling while cutting waste with new sustainable ...
Daily Breeze2d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...