Microsoft's "This is an Xbox" ad campaign has divided Xbox fans once again. While it's clear what Xbox is going for here, ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.