The beverage giant, facing a stagnating domestic beer market, said the two brews are helping it weather a volatile ...

Tariffs on aluminium should not have a major impact on the U.S. prices of beers like Budweiser and Michelob Ultra in 2025, ...

In an interview with USA TODAY's Ad Meter, Dafoe acknowledged he had not really even heard of pickleball before signing up to ...

El Paso Marathon, half marathon and 5K run/walk set for biggest-ever fields as race returns to San Jacinto Plaza.

Suffolk University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

Santa Fe's Derek Weber wins his biggest career race in his first trip to El Paso; El Pasoan Nina Lane wins women's race.

The 37th USA TODAY Ad Meter ratings have come to an end ... another appearance in the Super Bowl advertising lineup, this time for Michelob ULTRA, which packed the court with stars Willem Dafoe, ...

Pickleball Slam 3 returned with four tennis standouts displaying their talent on a pickleball court. Here are the results.

Pickleball Slam 3 returns with four tennis stars showcasing their skills on the pickleball court at the Michelob ULTRA Arena in Las Vegas, creating a unique and exciting competition. Horizon ...