The idea from the new agreement is to have AB InBev break into the next Olympic cycle by offering its support with Michelob ULTRA, "a superior light beer that celebrates an active lifestyle".

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In the United States, AB InBev will support the Olympic and Paralympic Games through to Brisbane 2032 with Michelob ULTRA, a superior light beer that celebrates an active lifestyle. For the Olympic ...

Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage with a new spot called “The ULTRA Hustle”, harnessing the joy ...

The CEO said growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the ...

The beverage giant, facing a stagnating domestic beer market, said the two brews are helping it weather a volatile ...

The Michelob Ultra El Paso Marathon and the big events around it are coming home. After three years of finishing at the Coliseum, the Michelob Ultra El Paso Marathon, Raiz Federal Credit Union ...

The 31-year-old from Santa Fe claimed his biggest-ever career win when he pulled away in the second half of the Michelob Ultra Marathon on Sunday, crossing the finish line in 2 hours, 46 minutes ...

Bud Light is currently ranked as the No. 1-selling beer by volume and third in total dollar sales, behind Modelo and Michelob Ultra, according to Bump Williams Consulting. “We have seen a ...

On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors. The popular beer, which has been a staple of Super Bowl ...

Tariffs on aluminium should not have a major impact on the U.S. prices of beers like Budweiser and Michelob Ultra in 2025, but could at a later date, Anheuser-Busch InBev CEO Michel Doukeris said on ...

The Xiaomi 15 Ultra isn't even official yet, and there's already talk in China about the next generation of flagships from the brand. Specifically, the Xiaomi 16 Pro and Xiaomi 16 Ultra will ...