Michelob Ultra was introduced by Anheuser-Busch InBev in 2002 as a low-carbohydrate beer targeting health-conscious consumers.Initially launched in test markets like Denver, Tucson, and Fort Myers ...

Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...