Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

The CEO said growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the ...

3D Artists: Nate Lapinski, Corinne DeOrsay, Josh Matthews, Greg Gutkin, Joshua Merck, Ty Coyle, Huisoo Lee, Dana DiGioia, Steven Browning, Jennifer Kim, Kris Kelly ...

Tariffs on aluminium should not have a major impact on the U.S. prices of beers like Budweiser and Michelob Ultra in 2025, ...

and beer brands are all-in on celebrity cameos for this year's game. Bud Light's ad features Post Malone, Peyton Manning, and Shane Gillis, while Coors Light went the other direction and designed its ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup, FIFA Club World Cup and ...

The four-time Oscar nominee is in what's at least his third Super Bowl commercial with the new spot launched for Michelob ...

NEW YORK — Willem Dafoe and Catherine O'Hara are trading Hollywood for the pickleball court in Michelob ULTRA's ... and free beer. NFL legend Randy Moss, Olympic shotput gold medalist Ryan ...