The song in Michelob Ultra's new Super Bowl ad is just about perfect for the scam that Willem Dafoe and Catherine O'Hara pull off.

The share price decline of BUD due to investor concerns on potential legislation mandating warnings labels on alcoholic drinks was called overdone. In the U.S., the company's Michelob Ultra label ...

Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options.

Even before the US surgeon general on Friday warned that alcohol could cause cancer and said it should come with a warning label ... like Budweiser and Michelob Ultra — were preparing for ...

Even before the Surgeon General on Friday warned that alcohol can cause cancer and should come with a warning label ... of brands like Budweiser and Michelob Ultra — were preparing for a ...

With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine and spirits are flat.

From the actual David&Goliath to a David-sized agency taking on the advertising Goliaths, our focus on the agencies everyone ...

The beer, spirits and wine industries were already prepared for a continued lull in sales for 2025, then came the U.S. surgeon general's call for cancer warning labels on alcoholic beverages.