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Michelob Ultra is now the best-selling draft beer in the U.S."The rise of Michelob Ultra as the leader by number of tap handles on draft reflects shifting consumer preferences. Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on ...
Draftline Technologies, which tracks over a million tap handles across the US ... is no longer king of the keg. Michelob Ultra’s rise signals a new era where calories count, Instagram clout ...
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