MichelobUltra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," stated DraftLine Technologies' Jennifer Hauke.
MichelobUltra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...
Michael LoRé is a soccer and golf journalist based in New York City. MichelobUltra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 ...
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