as a glass bottle of Michelob Ultra – dripping in condensation on the outside – comes into focus. There’s an American flag and Olympic rings featured on the label running down the neck.

The song in Michelob Ultra's new Super Bowl ad is just about perfect for the scam that Willem Dafoe and Catherine O'Hara pull off.

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...