Recent Nielsen data covering retail sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' (STZ) Modelo and Michelob Ultra.

As the Anheuser-Busch beer brand that appeals to active lifestyle. Michelob Ultra appreciates that beer drinkers want options ...

An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup, FIFA Club World Cup and ...

Global Ads Platform by data and analytics firm GlobalData has unveiled key emotional branding strategies used in these ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

Tariffs on aluminium should not have a major impact on the U.S. prices of beers like Budweiser and Michelob Ultra in 2025, ...

With this DoorDash partnership, Michelob ULTRA will be the first beer brand to execute this first-of-its-kind beer gifting platform, which will be promoted through digital media, email marketing ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year.