The reason is simple: our research has shown that we can outperform the market by imitating ... crown as the top-selling beer in the US, Michelob Ultra did more than enough to offset the losses.

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

Willem Dafoe and Catherine O'Hara are the ultimate pickleball hustlers in Michelob Ultra's Super Bowl 2025 Commercial.

Willem Dafoe and Catherine O’Hara hustle pickleball players White Men Can't Jump style (with Challengers energy) in Michelob ...

An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup, FIFA Club World Cup and ...

This isn’t a Challengers parody at all, and yet… Of course, this is a Super Bowl commercial, so there’s only so much Michelob Ultra can do. Even when you spend a mint-worth of money hiring ...

Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot Sabrina Weiss is the Editorial Assistant of PEOPLE's food ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

The song in Michelob Ultra's new Super Bowl ad is just about perfect for the scam that Willem Dafoe and Catherine O'Hara pull off.