CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the ...

Anheuser-Busch increases investment in Super Bowl LIX and returns with the iconic brands, the star power and the memorable ...

This year, AB InBev has purchased three minutes of national Super Bowl time, which is 30 seconds more than in 2024. The ...

It’s game on for Michelob Ultra, which is debuting a jocky new brand equity platform ahead of its Super Bowl ad. “Play for an ...

there couldn’t be a better time to unveil a superior alcohol-free brew for consumers. Complementing Michelob Ultra’s core ...

Anheuser-Busch has secured three minutes of national ad time and 45 seconds of regional ad time for this year’s Super Bowl LIX on Fox with plans to run spots for five different beer brands.

Younger consumers under the age of 30 buy less alcohol and drink less often ... InBev — the parent of brands like Budweiser and Michelob Ultra — were preparing for a culture shift favoring ...

Bank of America reiterates Buy rating on Anheuser-Busch InBev, citing attractive EPS growth, margin expansion, and potential for cash returns.

But if craft beer hopes to put a dent into the sales of Michelob Ultra, it likely needs more low-calorie, low-alcohol options like 30 Minute Light IPA. The beer is now rolling out nationwide in ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, named Sprite the presenting sponsor of the league’s 1 ...

Big players in alcohol have taken note, and growing numbers have now ... announced plans to roll out a 0.0% version of Michelob Ultra. The 0% abv Michelob Ultra Zero is to be available “wherever ...