With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine and spirits are flat.

From the actual David&Goliath to a David-sized agency taking on the advertising Goliaths, our focus on the agencies everyone ...

The beer, spirits and wine industries were already prepared for a continued lull in sales for 2025, then came the U.S. surgeon general's call for cancer warning labels on alcoholic beverages.

And the space is only forecasted to grow in light of trends shifting to more people either ditching or dialing back their drinking ... updated health warning labels on alcoholic beverages.

The rally has come at the back of several ... its bestselling brand, Bud Light, in the US. Despite the brand losing its crown as the top-selling beer in the US, Michelob Ultra did more than ...