There is a new king of draft ... sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' (STZ) Modelo and Michelob Ultra.
“Michelob Ultra has been on a path to surpass Bud Light as the #1 brand on draft (by total taps) for a number of years. The news is Michelob Ultra did it — we have a new #1.” ...
the beer officially surpassed Bud Light on Nov. 1 and continued to hold the top spot into December. "The rise of Michelob Ultra as the leader by number of tap handles on draft reflects shifting ...
After a long run, Bud Light is no longer king. The best-selling draft beer in America is now Michelob. It’s a humbling stretch for the mega beer, which first lost out to Modelo Especial last ...
The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob ...
(NEXSTAR) – New data suggests Bud Light is no longer tops ... Draftline Technologies, meanwhile, added that Michelob Ultra’s rise as the best-selling draft beer is also due to customer tastes ...
Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...