Why MLS is kicking off a brand campaign around the Super Bowl
CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...
Apple-MLS Deal Gets More Outlets, More Messi, Sunday Spotlight Game
MLS and Apple are adding a Sunday night game of the week, new distribution outlets, and much more game-day programming this ...
500 days before World Cup 2026, this is the state of soccer in the US
The FIFA World Cup 2026 begins in 500 days. FIFA expects 5 million fans to attend matches, with 6 billion people worldwide ...
The ties between soccer and the NBA are real, and they’re still growing
Inter Miami star Lionel Messi went to a Miami game last season and the Heat crowd — used to seeing celebrities at just about ...