“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Despite a decade of debate, and repeated promises from platforms and partners alike, there’s one persistent question that ...

Marketers and businesses need advertising to reach expansion goals. Advertising with paid tools costs high amounts that begin creating problems for small enterprises trying to survive in competitive ...

We’re also tracking larger trends in political ad spending, message type and tone, and reach via the PoliDashboard tool. This open source tool aggregates transparency data from Meta (including ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...

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Discover the top 8 types of digital marketing in 2025, including trends with AI, personalization, advanced SEO and social commerce ...

Facebook ad costs are rising. CPMs are higher, audiences are more fatigued, and Meta’s algorithm changes have limited ...

We’ve curated a list of the best Apple Search Ads platforms below to help you elevate your app marketing strategy and achieve exceptional results. MobileAction is the partner of apps and ... When you ...

Explore practical strategies that small businesses can use to make money in 2025, including digital transformation, niche ...

A team of POSTECH researchers just unveiled a new method to create ultra-thin, lightweight Augmented Reality (AR) glasses. The updated approach could help make AR realistic for everyday use, ushering ...