facebook_business is a Python package that provides an interface between your Python ... in facebook_business.adobjects. Most ad-related operations are in the context of an ad account. You can go to ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

As far as ads are concerned, "the only area of weakness" for META was spending by China-based marketers, according to Thill. The Analyst Is Upbeat on META's Llama AI Tool "Llama is doing extremely ...

Moreover, many companies are using Llama and DeepSeek together, while Llama is helping advertisers target users more ...

Meta, one of the top AI ... has primarily focused on improving ad targeting; in a recent interview, Zuckerberg discussed the idea of using AI to generate ads from scratch. Not only that, but ...

Compared to Meta’s traditional ad targeting systems, where brands build their own campaign and target their ads to specific demographics, Zuckerberg suggested Meta of the future could bring that ...

Investing.com -- In a recent interview with In Practise, a former head of ad partnerships at Meta, the parent company of Facebook (NASDAQ:META), discussed the future of Google (NASDAQ:GOOGL) and Meta ...

Instead, ads running on e-commerce and quick commerce platforms are rapidly displacing it. This is taking place at a time when advertising on Meta has become expensive. In the last five years ...

Mark Zuckerberg envisions Meta’s platform to become the “ultimate business agent”, using AI to drive outcomes directly and lead to a significant increase in the overall percentage of GDP spent on ...