Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins ...

Today, we released findings from a new study we conducted that delves into the impact of our personalized ad technologies on ...

Similar to how it appears on Facebook and Instagram, Threads' new video ads will be squeezed in between regular posts. Users ...

With Meta recently opening up Threads ads to all advertisers, it’s now also expanding its Marketing API to support the same, which will enable third-party platforms to facilitate the creation of ...

Today, we are releasing findings from a new study we conducted which highlights the role Meta’s personalized advertising services play in driving growth ...

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

the FTC failed to show evidence that "the overall quality of Meta’s apps has declined" or that the company shows too many ads to users. Meta says that's "fatal" to the FTC's case that the ...

Threads, which Meta launched in mid-2023 as a clone of Elon Musk’s Twitter, first began showing ads from a small number of brands this January as part of a pilot program limited to the US and Japan.