Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with 15 announced movies and reportedly 45 more films waiting in the ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s ...

It bears repeating because it keeps happening: The Studio‘s season one arc about a Kool-Aid movie is one of the most effective bits of Hollywood satire in recent years. Just since the series ...

With tariff uncertainty impacting consumer demand, toymaker Mattel made the tough decision to withdraw its financial forecast for the year. It warns that it may have to raise prices on toys sold ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toymaker Mattel, Inc., as part of its broader strategy to turn its toy lines into multi-generational lifestyle brands ...

Barbie maker Mattel announced it is raising prices on some of its toys and "further reducing reliance on China-sourced products" as the company navigates a "volatile macro-economic environment and ...

SANTA MONICA, Calif. — Making toys isn't so fun right now. Barbie and Hot Wheels maker Mattel pulled its full-year profit outlook late Monday, citing uncertainty surrounding the Trump ...

Toymaking giant Mattel is putting the brakes on its Hot Wheels Virtual Garage non-fungible tokens, pending a decision on the collection’s future. There will be no future releases of any new NFT ...

With films based on “Masters of the Universe” and Matchbox toy cars already in development, Mattel Films is adding a live-action/animated hybrid movie based on the classic game Whac-a-Mole to ...

Mattel is teaming with TriStar Pictures to develop a live-action/animated film based on its classic game Whac-A-Mole. No word on the plot of the feature take. Elizabeth Bassin and Steve Spohr are ...

Mattel and TriStar Pictures are developing a live-action and animated hybrid feature film based on Mattel’s classic Whac-A-Mole game. “Whac-A-Mole is more than a game — it’s a laugh-out ...