Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...

Analyst Andrew Charles of TD Cowen maintained a Buy rating on Starbucks (SBUX – Research Report), retaining the price target of $115.00.Invest ...

Starbucks reported fiscal first-quarter results that topped analysts’ expectations, sending shares higher in extended trading ...

The Seattle-based coffee giant just confirmed that it's bringing back two fan-favorite lavender drinks — along with an ...

Thank you, Diego, and good afternoon, everyone, and thank you for joining us today to discuss Starbucks' first quarter fiscal year 2025 results. Today's discussion will be led by Brian Niccol, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 sec ago By Erika Wheless - 32 min 52 sec ago By Jon Springer - 1 hour 15 min ago By Garett Sloane - 4 hours 16 min ago By ...

Brian Niccol, CEO of Starbucks, announced that the company is planning a major turnaround strategy aimed at optimizing its workforce. Niccol further explained that full details will be shared in ...

He highlighted how the company aims to deliver on its "Back to Starbucks" strategy, a series of changes announced last year that aims to enhance customers' in-store experience, but also said it ...

To elevate the in-store experience, Starbucks has introduced policies limiting certain amenities to paying customers. Though potentially controversial, this approach mirrors successful strategies ...

(Reuters) - Starbucks (NASDAQ:SBUX) CEO Brian Niccol said on Friday the coffee giant will cut jobs to optimize its support teams as part of the company's ongoing turnaround efforts. The details of ...

Deutsche Bank analyst Lauren Silberman called this the "early innings" of Starbucks' turnaround strategy with a boost in traffic in the coming months "supported by better marketing, operations and ...