Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Performance marketing is a form of advertising in which the advertiser only pays a platform for achieved results, such as clicks or conversions. This marketing concept, therefore, ensures a more ...

The big advantage is they offer something different from the usual marketing methods. These experts know how to test, tweak, and optimize campaigns in ways that drive real results. If you’re looking ...

Tesco Ireland's festive campaign says thank you to the people who put in all the hard work on Christmas Day.

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For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Sephora shoppers are snapping up a fruity new scent that's 'perfect for spring'. Clementine Dream by The 7 Virtues is a new release from the brand that's said to 'immediately' bring in compliments.

So why is it that with only days to go in a campaign that is being described as “the most important Canadian election in a century” I’m thinking, “What am I missing here?” Mere hours before the ...

David Beckham recently launched a new campaign with Hugo Boss ... "You know you're married to a fashion icon, right?" "Am I? You look like one," he replied to Victoria, who then said: "I like ...

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