Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Once upon a time, sports marketing was all about visibility ... Micro-moments matter more than mega-campaigns Large-scale campaigns still serve a purpose. But the real magic is happening in the ...

Tesco Ireland's festive campaign says thank you to the people who put in all the hard work on Christmas Day.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

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Sephora shoppers are snapping up a fruity new scent that's 'perfect for spring'. Clementine Dream by The 7 Virtues is a new release from the brand that's said to 'immediately' bring in compliments.

So why is it that with only days to go in a campaign that is being described as “the most important Canadian election in a century” I’m thinking, “What am I missing here?” Mere hours before the ...

David Beckham recently launched a new campaign with Hugo Boss ... "You know you're married to a fashion icon, right?" "Am I? You look like one," he replied to Victoria, who then said: "I like ...

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Create an account or sign in to continue with your reading experience. At a campaign event at Seneca College in this commuter community 40 km north of Toronto, Carney was asked to grade his own ...