By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement ...

Our Morningstar Uncertainty Rating of Budweiser APAC is High. Commodity input costs are a risk to margins. The consumer in China and most other Asia markets will absorb some raw material inflation, ...

We believe Kenvue is in fine financial health. The firm ended 2024 with about $1.1 billion in cash and $8.6 billion in debt. Despite the large debt balance compared with its current level of cash, we ...

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Fast Company Executive Board member Renee Horne highlights how Chase Auto utilizes a 360-degree strategy, leveraging its extensive network of assets, to personalize customer experiences and drive ...

The report also provided examples of how Google and Netflix use Threads and other ... pair of announcements from Instagram chief Adam Mosseri demonstrate a pivot in the strategy of Meta’s Threads app.

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...