Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

The main crux of TikTok’s report, however, hinges on a series of Marketing Mix Modeling (MMM) studies, which cover three automotive brands (spanning luxury, premium, and mass market segments).

Marketing Mix Modeling (MMM), a decades-old technique ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Survey research data Scientific research studies, conducted by experienced professionals ... Noise tends to be minimal. 3. Marketing-mix modeling data The creation of an analytical database, the ...

The Future of Measurement 2025, a Warc report, explores the latest emerging trends in media and creative measurement with a ...

Dirk Erickson said the idea of building a 180-unit apartment complex with only 140 parking stalls never occurred to him before he began planning the Bryk at Broadway Apartments. "I was a little ...

As measurement continues to evolve, WARC today released The Future of Measurement 2025, a report that explores the latest ...

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

Symbiosis International (Deemed University) announced the launch of the Symbiosis Artificial Intelligence Institute, SAII, a ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success ...