Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

The main crux of TikTok’s report, however, hinges on a series of Marketing Mix Modeling (MMM) studies, which cover three automotive brands (spanning luxury, premium, and mass market segments).

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Survey research data Scientific research studies, conducted by experienced professionals ... Noise tends to be minimal. 3. Marketing-mix modeling data The creation of an analytical database, the ...

Dirk Erickson said the idea of building a 180-unit apartment complex with only 140 parking stalls never occurred to him before he began planning the Bryk at Broadway Apartments. "I was a little ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Thrill seekers and adventure lovers will often point to the adrenalin rush and personal growth that comes with meeting ...

A wave of AI-driven layoffs is sweeping through the tech industry, with several high-profile companies announcing job cuts in ...

The meme coin market is on fire again, and this time, it’s not just about the memes – it’s about the serious gains. If you’ve ...

A consequential report on Canada Post largely backs the Crown corporation's story about its flagging business, experts say, ...