Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

Around 80,000 mothers with children 0 to 2 years old are expected to benefit from the First 1,000 Days of Life (F1KD) conditional cash grant under the Pantawid Pamilyang Pilipino Program (4Ps), the ...

MANILA, Philippines — Starting this month, some 80,000 pregnant and lactating women who are beneficiaries of the government’s Pantawid Pamilyang Pilipino Program (4Ps) will get a P350 monthly ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

The 2025 Yamaha FZ-S Fi Hybrid is powered by a 149cc single-cylinder, air-cooled engine which makes 12.4PS and 13.3Nm, and is paired to a 5-speed gearbox. The motorcycle now comes with a mild ...

MANILA, Philippines — Former Senate President Franklin Drilon and a former finance official on Tuesday said the vetoes of certain items in the 2025 national budget by President Ferdinand Marcos ...