The strategy comes at a time when concerns grow about the nation's economy and how it will affect summer travel.

Women’s apparel brand J.Jill highlights authentic style and growth in a TV campaign launched with Marketing Architects.

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether ...

Aruba Tourism Authority's new national marketing campaign encourages visitors to help protect and preserve the Caribbean island.

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at Businessolver. When speaking to HR peers and clients lately, I’ve noticed ...

On Thursday 29 May, at the Grand Plaza Mövenpick in Dubai Media City, Campaign Middle East will host its Campaign Breakfast Briefing: Marketing Strategies 2025, hosting hundreds of industry ...

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...

The expected tariff cost is significantly lower than the $4 billion to $5 billion crosstown rival General Motors estimates, which Ford attributes to its higher mix of U.S.-built vehicles.

Tesco Ireland's festive campaign says thank you to the people who put in all the hard work on Christmas Day.

Terry has 25 years experience in journalism and communications, reporting on a range of topics that include personal finance, telecommunications, Congress, government regulations, and criminal ...

Samuel L. Jackson stars in Warburtons' latest spot to portray how furious the brand's chairman is when people underestimate its ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...