The 74 reports that New York’s Tech Valley High School endures with a focus on STEM, a unique funding model, and a balance ...

Braze is a marketing platform that helps brands build relationships ... A sales KPI dashboard offers a comprehensive overview of diagrams and charts that illustrate sales activity, key metrics and ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign. A perfect case study of ...

better visibility into campaign activity, and more flexibility for downstream processing. Enhanced personalization methods: Additional FreeMarker macros make it easier for marketers to work with ...

Players appear excited for the Honkai Star Rail 3.4 drip marketing campaign, with the release of the second phase of version 3.3 nearing. Like every campaign, HoYoverse will likely reveal several ...

Start With Who They Are—and Who They Want to Be Every great identity marketing campaign begins by asking: Who is my customer today? Who do they aspire to become? Direct mail gives you the ...

The case studies go behind the scenes of how prominent brands use influencer marketing including 7-Eleven’s ‘Dark Café’ campaign ... with the earned activity, increased trial at scale.” ...

Performance marketing captures consumer attention because it gives clear, easy-to-measure outcomes. Companies can link their costs straight to sales and tweak things on the fly based on how their ...

“Heinerscheid helped engineer one of the most brain-dead marketing campaigns in human history, and she got another job within a year. You’ll be fine.” News of Heinerscheid’s new gig picked ...

Men’s fashion brand Snitch has announced the launch of its integrated marketing campaign, calling on top media agencies across India to submit proposals for its expansive media mandate.

It is also developing AI-generated "digital twins" of models to use in its marketing ... Around 70% of Zalando's editorial campaign images were AI-generated in the fourth quarter of last year ...