A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

The state’s budget expires in 27 days and legislators are back in town to make sure there’s a spending plan in place July 1 ...

In FY25, the agricultural allocation accounted for 5.94% of the original budget, which slightly increased to 5.99% in the revised budget ...

The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and Europe between February and March 2025 found that paid online channels lead ...

Food security is a major concern in this densely populated country, so the government increased budget allocation for agricultural imputes and subsidies to encourage production for 2025-26 fiscal year ...

Getting your marketing budget for SaaS right in 2025 is super important, especially with how quickly things change. We’re ...

Knowing how to classify and work with information about fixed and variable expenses is as helpful for small startups as it is for established businesses. Classifying fixed and variable expenses is ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...