EY launches Studio+, a new unit unifying design, sales, CX & marketing tech to compete with Accenture & Deloitte.

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and Europe between February and March 2025 found that paid online channels lead ...

Food security is a major concern in this densely populated country, so the government increased budget allocation for agricultural imputes and subsidies to encourage production for 2025-26 fiscal year ...

Getting your marketing budget for SaaS right in 2025 is super important, especially with how quickly things change. We’re ...

Knowing how to classify and work with information about fixed and variable expenses is as helpful for small startups as it is for established businesses. Classifying fixed and variable expenses is ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.

State funds boost El Paso cancer center and deck park plans, the city renews hotel tax audits and EPCC swears in new trustees.