but it delivers on color and hair care just as well. L'Oreal Superior Preference ($10) is a creme formula that spreads evenly and weathers fading. Its after-color conditioner infused with shine ...

L’Oreal’s Colorsonic hair dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and at a fraction of the salon price.

The phrase first appeared in the US for L'Oréal's Preference Hair Color advertisement, which the brand described as a product of its time. "The women's rights movement was emancipating women from ...

In a campaign from 1973, she used L'Oréal Paris' Préférence premium hair color product to channel feminist empowerment. "Préférence at the time was the most expensive hair color on the market ...

“I use the most expensive hair color in the world,” the ad began. “Preference by L’Oréal. It’s not that I care about money. It’s that I care about my hair. It’s not just the colo ...