After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Shai Gilgeous-Alexander is well on his way to winning MVP in the NBA. Sorry, Nuggets fans. It's happening. Don't fight it. We ...

Boston was reportedly sold for a sports-record $6.1 billion on Thursday. That could have a ripple effect around the league.

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

If you thought the Oklahoma City Thunder were just here to win games, think again. After taking down the Boston Celtics ...

The 30th edition of the Walt Disney World event features topiaries, flower towers, floating gardens, a butterfly garden, ...

Boston Celtics star Jaylen Brown debuted a pair of diamond-encrusted boots, a collaboration between Timberland, 7uice, and ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

Shai Gilgeous-Alexander scored 34 points and the Thunder held on for a 118-112 win against the Celtics on Wednesday to lock up an spot in the NBA playoffs.