Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

From sheer, shimmery glosses to intensely hydrating balms with serious staying power, these are the best tinted lip balms ...

I noticed the outer edges of my lips getting darker using lip oils without SPF. Thankfully, I found this new product just in ...

Zoe Salda ñ a is a “sucker” for lip plumpers. The beauty industry has seen significant growth in lip enhancement product ...

Prices of cosmetic goods, including lipstick, is set to increase in the upcoming fiscal year 2025-26 (FY26). In the proposed budget, presented by Finance Adviser Salehuddin Ahmed today (2 June), the ...

Beauty influencer Guava Shuishui, known online as Guava Beauty, has died.

Sun protection is essential year-round, but it's especially important in the summer when UV exposure is at its peak.

Be it glossy, red-carpet glam or just want a subtle boost for your everyday look, lip plumpers offer instant pump up and keep ...

A new TikTok trend has people using bowls to organize their purse belongings. Right now, Amazon shoppers can pick up purse ...

When it came to Lip Nectar, Violette worked tirelessly to create a product that combined gorgeous, long lasting color with a ...

When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...