Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Few fashion houses share the legacy of Chanel, a brand that continues to innovate and inspire, building on its illustrious ...

Elsewhere silver ties paired with white shirts are sure to chime with the current corporate core or office siren trends that ...

Red lipsticks come in either solid or liquid form ... It comes in 50 different shades, from hot pink to lilac blue, so even if Always Red isn’t for you, you’re guaranteed to find a color ...

E.l.f. Power Grip Primer that'll become one of your most reached-for products in your makeup routine — it's packed with ...

Her lipstick was definitely the star of the show ... Raspberry Kiss and Charming Lilac, if you're trying to spice things up with a little color. Plus, who doesn't love a little shine?

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather ...

A wash of lilac on the lids only added to the ethereal effect. With her hair a vibrant shade of auburn, Meester had a major retro moment, with a cascade of waves tossed over one shoulder.

"The White Lotus" makeup head Rebecca Hickey shares how she created looks for the main characters for season three and breaks ...

The high-waisted calf-length skirt in black aesthetic had white and lilac floral motifs with a ... off the look with a sleek coral-peach lipstick shade. Tamannaah Bhatia powers up her style ...