The Lijjat co-operative, run by women, employs more than 45,000 people and is famous for its crispy poppadoms.

She is one of the founders of Shri Mahila Griha Udyog Lijjat Papad. Jaswantiben began her journey with an investment of ₹80 along with six of her friends. On March 15, 1959, Jaswantiben along ...

When I was visiting India recently, a rather unusual product and branding concept came to my attention. Lijjat Papad is a bread product, known to all throughout India. The fascinating thing about the ...