The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

Sohn Dae-hyun has been playing a pivotal role in spreading the beauty of najeon chilgi. The 76-year-old artisan has been ...

Korean toner pads can soothe irritation, slough away texture, moisturize dehydrated skin, and more. Here are the 7 best ...

Tens of thousands of people travel to South Korea every year seeking beauty treatments, fueling a $2 billion industry. But as ...

But here’s the twist, what if the glass skin we’re all chasing isn’t as flawless as it seems? A popular makeup artist from Korea is shattering the illusion of perfection in the most fun and honest way ...

Start the year 2025 by treating your skin to a new beauty routine from Yepoda, the essential Korean beauty brand. While ...

There’s great news for people out there in India who love Korean skincare and makeup products. TIRTIR, one of the most famous ...

Squid Game’s second season is the latest instalment of Korean culture’s economic success story – so what’s the secret?

Squid Game's second season is the latest instalment of Korean culture's economic success story – so what's the secret?

My grandmother was a film star in South Korea. Now she's growing old in another country.

With more than 152 million global views since launching on Boxing Day. Squid Game season two is typical of Shouth Korea's ...