Feuding with Drake turned the ‘Not Like Us’ performer into hip-hop’s hottest artist. Now he will take music’s biggest stage in New Orleans—for free.

Every year, the Super Bowl is the most-watched program in the United States and while the game is what brings many fans to their screens, the day is about so much more than football. The Super Bowl invites all viewers,

Lamar dropped merchandise ahead of the highly anticipated halftime show. The collection includes a white t-shirt with “foot up on the gas, but somebody gotta do it,” written underneath “Super Bowl LIX.” The shirt retails for $55 and has an official Super Bowl patch on the sleeve.