Jovani’s options have blurred the line too, Garay-Stanton told me. She recently spoke with a woman in her late 30s who was trying on one of the brand’s “iconic prom styles” for a black-tie ...

Some are going for the traditional IRL prom experience by going in-store to try out different styles from their favorite brands and retailers like Windsor, Jovani, and Sherri Hill. Others are ...